Distributor:  Bullfrog Films
Length:  27 minutes
Date:  2002
Genre:  Expository
Language:  English
Grade level: 7-12, College, Adult
Color/BW:  Color
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Holy Smoke

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Buddhist monks lead anti-tobacco campaign in Cambodia.

City Life - Holy Smoke

Developing countries like Cambodia bear the brunt of aggressive marketing techniques by huge multinational tobacco companies. The lure of cash from tobacco companies results in lenient advertising regulations. There are no health warnings on tobacco products in Cambodia, and no bans on sales to minors. Since 1993, there has been a ban on tobacco advertising on the public broadcast media. But it does not apply to private media, with surveys showing cigarette ads on television and radio quadrupling since 1996, tobacco advertising accounting for forty-six percent of all street advertising, and Japan Tobacco even advertising its Mild Seven cigarettes on ice cream trucks.

But not all is lost. Since the fall of the oppressive Khmer Rouge regime, religion that had previously been suppressed has reemerged, and asserted itself as an instrument of change. Buddhist monks are now spearheading the campaign to persuade Cambodians to give up tobacco -- a tough assignment in a country with one of the highest rates of smoking in the world and life expectancy of only fifty-four years.

No reviews available.

Awards

Association for Asian Studies Annual Meeting

Citation

Main credits

Sorrentino, Bruno (film director)
Pike, Michael (editor of moving image work)
Kyriacou, Sotira (editor of moving image work)
Gawin, Luke (film producer)
Richards, Jenny (film producer)
McHale, Angela (narrator)

Other credits

Editors, Michael Pike, Sotira Kyriacou; series producer, Luke Gawin; series editor, Jenny Richards.


Distributor credits

Television Trust for the Environment

Bruno Sorrentino

Television Trust for the Environment
Bruno Sorrentino
Series Editor: Jenny Richards
Series Producer: Luke Gawin

Docuseek2 subjects

Alcohol, Drugs and Substance Abuse
Cambodia
Business Ethics
Advertising
Citizenship, Social Movements and Activism
Buddhism
Public Health
Trade
Consumers
Population
Sociology
Cultural Anthropology

Distributor subjects

Anthropology
Asian Studies
At-risk Youth
Business Practices
Citizenship and Civics
Community
Consumerism
Geography
Global Issues
Globalization
Health
Humanities
International Studies
International Trade
Marketing and Advertising
Population
Religion
Sociology
Urban Studies

Keywords

tobacco, Cambodia, Buddhists, Khmer Rouge; "Holy Smoke"; Bullfrog Films

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