Distributor:  Icarus Films
Length:  52 minutes
Date:  2010
Genre:  Expository
Language:  German; English; French
Grade level: 9-12, College, Adult
Color/BW:  Color
Closed captioning available
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Food Design

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A look inside the secret chambers where designers and scientists are defining your favorite mouthful of tomorrow.

Food Design

The sound of sausage: When a bite produces a distinct crunch, they taste particularly good. Fish sticks, on the other hand, don't make such great noises, but they can be arranged nicely in the pan. And is it merely a coincidence that bologna fits perfectly onto a slice of bread, and that when combined, they make up a popular snack?

Designers create clothes, furniture, cars and all kinds of useful items. So why not food? Food designers work on things to eat, giving them a certain style and function. They not only make sure that food and drink fill our stomachs, but also that the eating process is practical and appeals to all the senses - so that we're hungry for more.



FOOD DESIGN takes a look at the secret chambers of a major manufacturer of food, where designers and scientists are defining your favorite mouthful of tomorrow. It shows how form, color, smell, consistency, the sounds made during eating, manufacturing technique, history and stories are all aspects of food and eating that both influence food design, and are created by it.

** 'Highly Recommended. FOOD DESIGN is as appealing to the senses as the process it portrays. The film explores the human sensory response to food and how food manufacture can use human biology to optimize the everyday experience of eating. ...this film is beautifully made and interesting.' -Diane Bellis, Washington DC, Science Books and Films

'FOOD DESIGN is a beautifully filmed look at the complex process of food product design, in which the appeal of foods to all the senses is considered and manipulated, using sophisticated science and psychological insights.' -J. Peter Clark, Food Technology Magazine

'The enjoyment of eating should never get short shrift - and it doesn't in the film FOOD DESIGN.' -Katharina Ziegelbauer, nutritionist, Jing.at

'FOOD DESIGN reflects an important component of our contemporary culture. This documentary about our food also examines man's occasionally strange relationship to his world, to nature and to himself.' -Schlattenblick


Awards

** Best of 2012, Science Books and Films

Citation

Main credits

Hablesreiter, Martin (film director)
Stummerer, Sonja (film director)
Geyrhalter, Nikolaus (film producer)
Seeber, Michael (screenwriter)
Moor, Dieter (narrator)

Other credits

Director of photography, Ludwig Löckinger; editing, Peter Jaitz, Dieter Pichler; music, Rupert Huber; writers, Michael Seeber [and 3 others].


Distributor credits

A Film by Martin Hablesreiter and Sonja Stummerer

Docuseek2 subjects

Food
Agribusiness
Agriculture and Food
Advertising, Marketing and Sales
Environment
Applied Anthropology

Distributor subjects

Advertising and Marketing
Agriculture
Art
Business
Cultural Studies
Design
Environment
Environmental Film Festivals
Food
Food and Nutrition
High School Use
Marketing
US and Canadian Broadcast Rights

Keywords

Food; design; manufacturing; form; business; marketing; color; smell; consistency; food; eating; cooking; foodstuffs; documentary; film; video; DVD; commodities; manufacture; consumer research; "Food Design"; Icarus Films;

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