Distributor:  Icarus Films
Length:  52 minutes
Date:  2002
Genre:  Expository
Language:  English
Grade level: 10-12, College, Adult
Color/BW:  Color
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CultureJam

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A film about the movement called Culture Jamming. Pranksters and subversive artists are causing a bit of brand damage to corporate mindshare...

CultureJam

A new breed of revolutionary stands poised along our information highways waging war on logos and symbols. They're 'Culture Jammers,' and their mission is to artfully reclaim our mental environment by causing a bit of brand damage to corporate mindshare. CULTUREJAM: HIJACKING COMMERCIAL CULTURE punctures the illusion of free speech in public spaces, yet gives us new hope at the same time. Scream at the TV, but don't touch that dial! Yet.

We follow three outlandish jammers: media tigress Carly Stasko, Reverend Billy of the Church of Stop Shopping, and Jack Napier with the Billboard Liberation Front. Armed with anti-ad stickers, custom neon, and stuffed mice on crosses, these jammers hijack, subvert and reclaim corporate media space.

Ultimately Culture Jammers wage a war of meaning. They use the tools of the medium to re-wire the message. Will Disney's Mickey represent a 'world of laughter' or will he become the anti-Christ representing 'sweatshop labor practices.' The verdict of public perception lies in a battle between billion dollar PR campaigns and guerilla tactics of rebel activists.

A relatively young movement, contemporary Culture Jammers first appeared in the early 1980s in San Francisco. But the court jesters of medieval Europe, and movements like Dada, Surrealism, and the Situationist International of Paris, as well as the recent range from punk to 'post,' all provide a philosophical lineage for this new brand of rabble-rousers.

Hard hitting, controversial, wacky and engaging, this film captures the drama of jammers in action and asks: Is Culture Jamming civil disobedience? Senseless vandalism? The only form of self-defense left?

'Highly Recommended! A thought-provoking video that... like the culture jammers themselves, aims to make people aware of and think about the omnipresence of corporate culture. Well-made and fun to watch, with creative camera work and editing. It would work well in educational settings where its message of personal over corporate power should provoke thought and discussion.' - Educational Media Reviews Online

'Hearing all opinions is what democracy is all about. Besides, if you close your ears to dissent, you could miss out on the sharp, often funny documentary CULTUREJAM: HIJACKING COMMERCIAL CULTURE.' - Marke Andrews, The Vancouver Sun

'A thought-provoking film that many teens will embrace.' - Teen Screen Video Reviews

'Edgy and entertaining.' - Journal of American Culture


Awards

** 2005 National Women's Studies Association Film Festival
** 2003 Society for Photographic Education Film Festival
** Best Social Issue Documentary, 2002 Leo Awards
** Nominee, Donald Brittain Award for Best Social Issue Doc, 2002 Gemini Awards
** Audience Choice Award, 2001 Vancouver International Film Festival

Citation

Main credits

Sharpe, Jill (Screenwriter)
Sharpe, Jill (Director)
Sharpe, Jill (Producer)
Booth, Lynn (Producer)

Other credits

Picture editor, Bonni Devlin; director of photography, Velcrow Ripper; original music, Doug Blackley.


Distributor credits

Lynn Booth and Jill Sharpe

Lynn Booth and Jill Sharpe
Jill Sharpe

Docuseek2 subjects

Advertising
Mass Media
Media Literacy

Distributor subjects

Advertising and Marketing
Business and Economics
Cultural Studies
Environment
Media Studies

Keywords

Reverend Billy; Jack Napier; Billboard Liberation Front; Church of Stop Shopping; Carly Stasko; anti-globalization; corporate culture; jamming; corporate America; sweatshops; multi-national corporations; advertising; film; video; documentary; "CultureJam"; Icarus Films

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